“Our first software product ‘Frei:Raum’ was released in January 2015. Among their wares, the extraordinary Smart: EQ 3 and the content aware Smart: Limit, each of which are directed by deep-coded virtual thought processes to fulfil their aims.Īlexander Wankhammer, Sonible’s CMO and co-founder, explained to us how the company first took their fleeting first steps into AI. This popular range spans many mixing applications, each of which are finely tailored to intelligently hone in on particular audio issues. Software can do things analogue never could, and allows imagining solutions that were simply unimaginable even just 20 years ago.” This helps clarify, too, that the software doesn’t aim to reproduce analogue gear or old-school workflows etc, which was all the rage before companies like Zynaptiq started pushing the use of AI/smart stuff from 2012 onwards. Software can do things analogue never could
“You can read it as ‘we aim to make a better solution that takes some of the burden of your task off of you by means of state-of-the-art statistics software tech from the field of artificial intelligence’. “The terms ‘AI’ and ‘Smart’ are really primarily used for marketing purposes, which is useful as the terms convey the product idea very clearly on a level of intent,” Denis Goekdag, Zynaptiq’s CEO explains to us. While learning the intricacies of music production is something we’re always keen to promote on MusicRadar, companies like Zynaptiq and iZotope noticed that for the many time-devouring processes, the application of AI could not only provide footbridges over the numerous pitfalls of production, but also solve issues that human beings found a challenge.
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